Clarry Herrera, Founder & CEO, AGENIX Digital
An unexpected failure is perhaps an ideal way to learn a lesson because the drive that comes later can elevate someone's personality to be a boss. Once such failure happens, people can do two things: they can either grieve around feeling ashamed and defeated, or they can take the opportunity to explore and figure out the best path for their future. Most successful business leaders today are those who walked out with that dismissal note and grabbed their opportunity. So is Clarry Herrera, one of the thought leaders in the digital marketing segment in the Philippines, who made a name for himself as the Founder & CEO of AGENIX Digital. Clarry tells CEO Insights Asia about the period that changed his life and takes us through his journey.
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Top 10 Leaders In Advertising Services In Philippines - 2023
Filipinos Integrating Traditional Methods with Digital Possibilities of Tomorrow to Evolve the Ad culture
The Evolved Ad Culture: As we all know, traditionally, ads were all about endorsing celebrities to attract consumer attention and trust in promoting their brands but with time, the concept of advertisements went through a sea change. Today, the ad ecosystem is highly evolved and brands are struggling to find creative content, new perspectives, refreshed thinking, holistic approaches and deep understanding of the factors that influence consumer needs to stay afloat in the cutting-edge competition in the world of brand building, and Philippines being a front runner in the advertising race, leveraging its creativity like no one else in the market.
Significance of Ad: Unlike earlier, now ads connect people with culture and society including revolutionary ideas and ground breaking stories. However, an eye-catching ad is not a cake-walk, people pass hundreds of advertisements in daily life in the form of posters, print ads, television Ads, Social media Ads, online Ads, and many. Hence a good advertising strategy is paramount to get the products' right visibility and stay ahead or at par with the competition. This is why, today any business irrespective of size entails advertisement to thrive.
Philippine Ad Industry: Filipinos are known for their love for social media and online shopping. And, the Philippine advertising landscape is a kaleidoscope of old and new, where the power of tradition meets the excitement of innovation. In order to sustain in this cutthroat competition brands, need to embrace the triedand- true methods of the past while exploring the digital possibilities of the present. Philippine ad industry is now constantly evolving and comes up with commercials that are both unique and unpredictable, that holds the potential to keep audiences entertained and connected throughout the ad, and creating storm in social media. With a total ad spend of $2.55 billion in 2022, the industry is soaring high, with 60.9 percent of that spend coming from digital channels.
CEO Insights Asia in this issue presents a list of ‘Top 10 Leaders in Advertising Services in Philippines - 2023' who have leveraged their extensive industry expertise and experience in offering effective skills to the market. The following list has been prepared after being closely scrutinized by a distinguished panel of judges including CXOs, analysts and our editorial board. We recognize their valuable contribution to the ever expanding and competitive market and their ability to sustain themselves and emerge as top contestants through their reliable knowledge.
|Company Logo||Company Management||Company Name||Company Description|
|Bonnie Factor ,Founder & CEO||Leading With Success||A global keynote speaker, business strategy consultant, serial entrepreneur & a personal development coach with expertise in digital transformation, design thinking and more|
|Carissa Coles ,Founder & CEO||Emerge Offshore||A passionate leader helping clients in creating brand awareness and generating leads using organic and paid digital marketing strategies|
|Clarence (Clark) Yarte ,Founder & CEO||EXP Digital Marketing||Adynamic leader helping entrepreneurs achieve their full potential online market monitoring, social media management, advertising, sales and more|
|Clarry Herrera ,Founder & CEO||AGENIX Digital||An emerging leader in the field of digital marketing known for his consultative and empathetic leadership style, valuing proactive communication, and more|
|Cristine Ongson ,Co-Founder & President||Online Philippines||A digital marketer with over a decade of experience, helping small to medium businesses and organizations increase their digital footprint through holistic digital marketing strategies|
|Gilmar Padua ,Founder, Owner & Entrepreneur||Infinity Hub Digital Marketing||An incredible leader creating solutions for problems that business owners use with the use of social media marketing by providing new insights that drive business|
|Hector Angeles, Founder||Mad Elephant PH||A marketing and business professional with a demonstrated history of working in the fashion, broadcasting well-versed in local and international branding and marketing, traditional and digital marketing and more|
|John Fisalbon ,President & CEO||REELREVE Advertising||An international professional, well-versed in a wide range of business activities and industries, including commercial real estate & software solutions, digital marketing and more|
|Jomer Gregorio ,President & CEO||Digital Marketing Philippines||A seasoned digital marketer, helping small, medium and big businesses maximize the power of the Internet to properly reach out to their targeted audience|
|Mike Villar ,CEO||Growth Rocket||Business Intelligence executive with over a decade of experience on building and scaling multi-sided marketplaces and heading digital marketing for enterpriselevel e-Commerce and retail brands|