Thai Business Landscape Staging a Stunning Comeback
Rachita Sharma, Managing Editor, 0
Thailand was severely impacted by the global pandemic, with its economy majorly contracting. However, the past few years have seen the economy bounce back. 2025 especially was a significant recovery year for Thai business landscape. Thailand’s startup ecosystem has also been growing steadily, seeing the rise of innovative enterprises in AI and fintech etc. the country’s manufacturing strength has been renewed as well.
However, challenges such as trade tensions, potential talent shortages, and a more cautious investment
climate continue to persist. This is despite overall optimism and a strong export outlook partly fuelled by anticipated trade measures.
The country’s business leaders have shown resilience and continue to power the country’s economic recovery. The current edition of CEOInsights Asia features a few such prolific leaders from Thailand.
In this month’s special magazine edition, meet Phakkaporn Pirachat, Country Manager of PU Prime Thailand, who holds a bachelor’s in finance and a master’s in industrial and SME Management. She began her career as a business owner and investor, transitioned from the skincare industry to Forex in 2021, and now leads with a focus on sustainable, human centered growth.
We also feature an in-depth conversation featuring Missy Yang who has led Garmin's marketing communications strategy across Asia since 2017 and currently serves as Country Manager for Garmin Thailand. With a strong foundation in marketing and business strategy, she has doubled brand awareness across Asia and driven over 30 percent revenue growth in Thailand within two years.
These business leaders are contributing to strengthening the Thai business landscape. Get to know more about them and their leadership insights in the current edition of CEOInsights Asia.
Do let us know your thoughts.
The country’s business leaders have shown resilience and continue to power the country’s economic recovery. The current edition of CEOInsights Asia features a few such prolific leaders from Thailand.
In this month’s special magazine edition, meet Phakkaporn Pirachat, Country Manager of PU Prime Thailand, who holds a bachelor’s in finance and a master’s in industrial and SME Management. She began her career as a business owner and investor, transitioned from the skincare industry to Forex in 2021, and now leads with a focus on sustainable, human centered growth.
We also feature an in-depth conversation featuring Missy Yang who has led Garmin's marketing communications strategy across Asia since 2017 and currently serves as Country Manager for Garmin Thailand. With a strong foundation in marketing and business strategy, she has doubled brand awareness across Asia and driven over 30 percent revenue growth in Thailand within two years.
These business leaders are contributing to strengthening the Thai business landscape. Get to know more about them and their leadership insights in the current edition of CEOInsights Asia.
Do let us know your thoughts.