CEO Insights Magazine

In today’s fast-evolving business landscape, CEOs are far more than organizational figureheads, they are architects of transformation, driving growth, resilience, and purpose. Nowhere is this more apparent than in Indonesia’s dynamic healthcare sector, where change is constant and leadership agility is essential for enduring success. In this context, Krestijanto Pandji, President Director of Medela Potentia, has distinguished himself as a visionary leader, turning strategic ambition into measurable impact.

Krestijanto Pandji’s journey in Indonesia’s corporate sphere is marked by a series of pivotal roles and industry-defining achievements. Entering the h ealthcare s ector i n 2 006 w ith F erron P ar Pharmaceuticals, Pandji quickly demonstrated his strategic acumen. As President Director in 2016, he led the company’s expansion into Europe, a move recognized with the Primaniyarta Award from Indonesia’s Ministry of Trade. Since assuming leadership o f M edela P otentia i n 2 022, P andji has orchestrated a remarkable organizational transformation. Most notably, he guided the company through a successful IPO, positioning Medela Potentia for long-term growth and innovation.

Under his stewardship, the company has earned multiple accolades, including back-to-back ESG Awards for Sustainability Commitment in 2023 and 2024. Pandji’s leadership philosophy, likened to conducting a symphony, has cultivated a culture of collaboration, operational excellence, and high performance.

Let’s read on.

What are the strategies which you have employed to increase value for your clients and business partners?

At Medela Potentia, our priority is a client-focused approach, ensuring that our products and services meet the evolving needs of healthcare providers and patients. The company leverages technology to drive operational efficiency and transparency, integrating digital platforms to support national healthcare initiatives such as Indonesia’s e-Catalog and National Health Insurance programs.

Strategic partnerships have been central to this success. By forging alliances with reputable manufacturers and distributors, Medela Potentia consistently delivers high-quality, cost-effective healthcare solutions. This collaborative model enables the company and its partners to anticipate market trends and deliver enduring value.

What quality control measures have you implemented to ensure the delivery of high-quality products in the industry?

Quality assurance remains the cornerstone of Medela Potentia’s operations. The company adheres to stringent global standards, including Good Distribution Practices (GDP) and Good Manufacturing Practices (GMP), ensuring the highest safety and efficacy for every product. Robust regulatory compliance, supported by partnerships with leading international entities, underpins Medela Potentia’s reputation for reliability. Comprehensive supply chain management and continuous process improvement further ensure that quality is maintained across every touchpoint, from procurement to patient delivery.

How are you expanding your portfolio of healthcare products by collaborating with reputable partners who comply with international standards?

Growth at Medela Potentia is driven by an unwavering commitment to innovation and partnership. Our expansion strategy focuses on building strategic partnerships with both global and local collaborators who share our dedication to quality and innovation. We work closely with international pharmaceutical and medical device companies to ensure that the products we distribute meet the highest regulatory and ethical standards.

Investments in digital infrastructure and supply chain modernization have enhanced operational agility, accelerated new product introductions, and broadened access to critical healthcare solutions. By fostering strong relationships with healthcare professionals and industry stakeholders, we stay at the forefront of emerging trends and continuously diversify our product portfolio.

Tell us about type of work environment have you cultivated at Medela Potentia to foster employee growth and development.

I strongly believe that leadership is about empowering individuals and cultivating a culture of collaboration and innovation. At Medela Potentia, we foster a ‘Super Team’mentality, one that emphasizes collective achievement and shared purpose. Continuous professional development and leadership training are core to the company’s approach, ensuring that employees at all levels have the opportunity to grow.

Additionally, we promote an open and inclusive workplace culture where employees feel valued, motivated, and inspired to contribute their best. By prioritizing teamwork, adaptability, and a shared vision, we have created an environment that not only drives business success but also supports personal and professional growth, thus, positioning Medela Potentia as an employer of choice within Indonesia’s competitive healthcare market.

What is the future direction you are aiming for?

Looking ahead, my strategy centers on three pillars, namely expanding its presence regionally to reach more communities, modernization of distribution networks through advanced technology, and diversification of the medical device portfolio. The company’s commitment to supporting national healthcare priorities and sustainable business practices will continue to guide its evolution. By continuously adapting to the needs of the market and advancing innovation, we aim to remain a leader in Indonesia’s healthcare sector, delivering meaningful impact for patients, partners, and society.

Krestijanto Pandji, President Director, Medela Potentia

Born in 1965, Krestijanto Pandji has served as President Director of Medela Potentia since 2022. With a professional foundation in system analysis and business consulting, he entered the healthcare sector in 2006. Pandji is also active in various industry associations and holds advanced academic qualifications.