CEO Insights Magazine

The world of business is marked by high complexity and unpredictability. Yet one thing remains the same in this competitive market – the need for highly skilled leaders who have a strong understanding of financial principles and leaders whose priority is the financial success and health of an organization. Lukana Tridecha (Head of Finance, Easy Compare) is one such exceptionally talented and remarkable woman in finance who has been driving significant change across every organization that she has worked with. She is profoundly experienced in the finance and insurance industry and has been deeply involved in her profession, and her impact reaches far and wide.

At Easy Compare, Lukana is in charge of building appealing financial strategies that drive performance and works closely with sales, marketing, and finance teams to ensure that the company stays financially adaptable and is able to build resilience and sustainability in today’s fierce market.

Before joining Easy Compare, she was a significant part of many reputed organizations like Prudential Life Assurance Public Company and FWD Insurance in Thailand, and Auto & General Services in South East Asia, leveraging her financial knowledge and expertise to find the successful strategic connection between money and mission.

Let’s hear it from Lukana as she shares her experiences of achieving success in the financial services industry.

Tell us about yourself – you as a professional. Also, what made you join Easy Compare?

As a professional with illustrious experience in the field of finance, I believe one must be agile in his/ her responses to the ever-changing marketplace and business climate. Every member of the organization is charged with its growth and learning is a huge part of this growth process. I love to learn new things, develop new products, and support new growth of products. A career in finance presents one of the best opportunities to work with a broad range of clients and colleagues, across geographies and industries. This field has enabled me to develop the flexibility to work and provided great leadership training, particularly for managing diverse teams. Leveraging these experiences and my passion for learning and supporting new growth strategies have brought me to Easy Compare. Since it is a startup business and I was the first employee to join the team, I got plenty of opportunities to learn and grow along with the company and sit directly with the CEO to discuss growth strategies. This has been exciting!

Tell us about your greatest milestone that bestowed you with the utmost satisfaction.

The greatest milestone of my professional journey is the seven years that I have given to Prudential Life Assurance Public Company in Thailand. In the differentiating leadership roles in the finance department of the company, I have been able to analyze and identify the organization's areas of improvement that positively affected its growth, development, and profits. The opportunity to join Easy Compare and lead the company as its Head of Finance has been yet another milestone of my journey. In the last six-plus years with the firm, I have played a significant role in understanding the different mechanics of marketing, sales, and product development while enabling the business to drive revenue.

What is the financial roadmap that you have planned for Easy Compare?

For products to sell profitably, finance and marketing go hand in hand. My strategies are entirely focused on supporting Easy Compare to grow and expand its product portfolio while ensuring that the products that are being developed are right for the market, priced correctly, and attracting key customers. That is not all, my role extends to monitoring and measuring product milestones using consistent metrics that are in keeping with other product offerings to ensure that the business is on track for achieving its revenue goals.

Based on your strong experience, what advice would you give to the upcoming financial leaders in the industry?

Great financial leadership demands foresight. This role necessitates the crafting of strategic plans and making pivotal business decisions. A visionary perspective allows a leader to visualize the broader landscape, identify opportunities, and set ambitious goals for the organization’s future.

Lukana Tridecha, Head of Finance, Easy Compare

Having an MBA focused in Finance from the National Institute of Development Administration, Lukana is a passionate, confident, decisive, and strategic leader with a demonstrated history of working in the finance and insurance industry.

Quick Facts:

• Hobbies: Diving (free drive)
• Favorite Cuisine: Grilled shrimp and Tom Yum Goong (a dish of hot and sour prawn soup)
• Favorite Book: House and Garden Decoration/ Harry Potter
• Favorite Travel Destination: Austria
• Awards & Recognition: The Winner of an initiative competition in Y2012 (Worked at FWD Life Insurance PCL)