Moloco, a leader in operational machine learning (ML) and performance advertising, has announced the appointments of Nopparat Yokubon as the Moloco Ads Lead for Southeast Asia (SEA), Australia, and New Zealand (ANZ), and Jason Bagg as Moloco's Commerce Media Lead for Australia and New Zealand (ANZ). These appointments underscore Moloco's dedication to expanding its presence in the Asia-Pacific (APAC) region to meet the increasing demand for ML solutions in the digital advertising sector.
Nopparat, a seasoned adtech veteran with over 16 years of experience in digital advertising and monetisation across APAC, will spearhead Moloco's growth initiatives in Southeast Asia. Her extensive regional expertise and proven track record in scaling advertising technology solutions positions her perfectly to drive Moloco's next phase of growth in this dynamic market.
"Southeast Asia represents a pivotal mobile first market with emerging opportunities in app development, particularly in markets such as Vietnam and Pakistan. As businesses navigate the current economic landscape and seek sustainable growth, our mission is to help them overcome complex challenges in user privacy, AI transparency and ad fraud", Nopparat said. "We are already seeing a strong traction with financial services, gaming publishers and consumer apps across the region and we are committed to evolving our Machine Learning powered solutions to meet the region's diverse marketing needs".
Jason Bagg’s appointment as Commerce Media Lead for ANZ comes at a pivotal moment, as more retailers in Australia and New Zealand focus on developing advanced commerce media capabilities. With extensive experience in transforming retail media operations and driving advertiser success, Bagg brings valuable insights as both a former platform customer and an industry veteran, making him ideally suited to lead Moloco's growth in the dynamic ANZ market.
"Having experienced Moloco's platform capabilities as a customer, I witnessed firsthand its transformative impact in scaling commerce media advertising",Jason Bagg said. "The team's commitment to innovation and product excellence made this a compelling opportunity and I'm excited to work with retailers across Australia and New Zealand to help them build and scale their media businesses with a focus on driving sustainable, long-term growth and returns". In his new role, Jason will focus on building Moloco's offerings in Australia and New Zealand to support customers across the Moloco Commerce Media (MCM), Moloco Streaming Monetization (MSM), and Ads businesses.
These appointments strengthen Moloco's growing presence in APAC, following Jay Trinidad's appointment as General Manager, Asia Pacific, and Head of Strategy. Under Trinidad's leadership, Moloco has been assembling a world-class team and cultivating a culture that addresses the unique needs of the Asian market.
"These strategic appointments underscore our deep commitment to the Asia Pacific region. Nopparat and Jason's extensive experience and deep understanding of local markets will be invaluable as we continue to deliver innovative, machine learning-powered solutions that empower businesses to navigate and thrive in an evolving digital advertising landscape", said Ikkjin Ahn, Co-Founder and CEO of Moloco.