Vodafone Business IoT is partnering with e& UAE, the telecom division of global tech group e&, to deliver automotive IoT connectivity services for Mercedes-Benz in the UAE. Set to be available to Mercedes-Benz customers in the first half of 2025, the agreement utilizes Vodafone's Global SIM+ eSIM solution, ensuring seamless in-vehicle connectivity and enhanced digital services for drivers, all in compliance with local regulations.
Under this agreement, e& UAE will grant access to its extensive coverage in the territory and advanced IoT capabilities through its mobile network to Vodafone Business IoT customers. This partnership expands the footprint of Vodafone Business IoT’s connectivity and provides e& UAE with a broader reach to serve the cutting-edge digital automotive solutions of global original equipment manufacturers (OEMs).
The announcement between Vodafone Business IoT and e& UAE builds on the strategic relationship that Vodafone Group Plc and e& announced last year. The strategic relationship allows the two companies to collaborate across a broad range of growth areas, where e& and Vodafone can benefit from each other's respective operational scale and complementary geographic footprint.
By leveraging the innovative Global SIM+ eSIM proposition, Vodafone Business IoT and e& can provide seamless cross-border connectivity, making it easier and more efficient for customers to access connected services globally.
Erik Brenneis, Chief Executive Officer of Vodafone Business IoT, said, “We’re delighted to build on our existing relationship with e& to provide seamless IoT connectivity to more customers in more countries. This agreement means that OEMs – like Mercedes-Benz – will be able to deploy their connected cars to their customers in the UAE while being assured that their customers will reap the benefits of reliable, fully compliant connectivity. We look forward to our continued relationship with e&, and hyperscaling our managed IoT connectivity service in the region”.
Masood M. Sharif Mahmood, Chief Executive Officer of e& UAE, said, “This strategic partnership with Vodafone marks a significant step in the evolution of automotive connectivity. By amplifying Vodafone's global IoT capabilities with e& UAE’s secure connectivity services and reliable network, we’re set to deliver a truly seamless and innovative solution for Mercedes-Benz in the country. This partnership will continue to bring cutting-edge solutions to the connected car industry, ensuring uninterrupted connectivity and enhancing safety, efficiency, and the overall driving experience”.
The agreement guarantees customers a reliable and secure experience through locally configured connectivity that meets regulatory requirements, backed by e&'s local expertise. This enables OEMs to deploy compliant IoT services while assuring customers of seamless service operation. Drivers will also benefit from fully integrated in-car features like popular music streaming apps, and personalized infotainment, and allow the vehicle manufacturer access to telematics services and over-the-air software updates.