Accor to set footprint in the South Caucasus and Central Asia


Following a series of strategic signings, Accor, the world's leading hospitality group, has committed to increasing its presence in the South Caucasus and Central Asia by more than 60%. The Group signed 15 new projects under six hotel brands in 2022, adding over 2100 rooms to its existing portfolio of 24 hotels in these regions. In this area, Accor will open nine properties in 2023, five of which were signed in 2022.

New Accor hotels are set to open in well-known capitals such as Baku, Azerbaijan, Tashkent, Uzbekistan, and Tbilisi, Georgia. Brands from the Group will also make their debut in picturesque resorts such as Kobuleti in Georgia, Charvak Lake in Uzbekistan, and Tsaghkadzor in Armenia. With six signings across the region in 2022, Accor's globally renowned 'glocal' midscale brand Mercure dominates the region's growth. Mercure combines the strength of a nearly 1000-hotel international network with genuine and local hospitality experiences.

A third of 2022 signings were for the Group's leading premium brands Mövenpick and Swissôtel, with a further five properties set to open in the region in the coming years. Accor will open three Mövenpick hotels and two Swissôtels in Georgia, Armenia, Azerbaijan, and Uzbekistan this year alone, introducing the legendary brands with Swiss heritage to new markets and providing services in accordance with the highest international hospitality standards.

Accor will open five hotels in the South Caucasus and Central Asia in 2022, with a total of 619 rooms ranging from economy to premium brands - ibis budget, Mercure, Novotel Living, and Pullman - solidifying Accor's presence and commitment to development in these regions and providing great locations, designs, and exclusive opportunities to guests.

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