Aditya Birla To Set Its Retail Footprint in the UAE Region


Louis Philippe, a premium menswear brand owned by the Aditya Birla Group, has expanded into the Middle East with the inauguration of its newest store in the United Arab Emirates.

Furthermore, Aditya Birla Fashion and Retail Ltd (ABFRL) intends to expand its retail footprint in the Middle East by opening several new Exclusive Brand Outlets (EBOs) of its brands in the near future, according to Jacob John, the company's President for Premium Brands. Its 2,000-square-foot EBO store offers a diverse selection of formal and semi-formal apparel and accessories that capture the essence of beautiful attire. As per John, This is a significant achievement for the organization. 

"We are convinced that the brand will create an equally powerful impression in the UAE as the state boasts numerous promising shopping destinations, and we are excited about our growth prospects here.

"In the near future, we plan to increase our retail footprint by launching several additional Exclusive Brand Outlets of our brands throughout the Middle East," he said.

Brands such as Louis Philippe, Van Heusen, Allen Solly, and Peter England are part of ABFRL, which is part of the Aditya Birla Group. The Aditya Birla Group is a Fortune 500 Indian multinational corporation headquartered in Mumbai, Maharashtra. The organization has a presence in 36 countries. As of 2022, the company's sales is approximately $60 billion, with global operations accounting for more than half of its revenue.

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