Adobe has appointed Keith Eadie as General Manager for its Asia Pacific (APAC) region. Eadie will spearhead Adobe’s business across APAC and will report directly to Stephen Frieder, Chief Revenue Officer, Adobe Enterprise, the company announced on Wednesday.
Eadie joined Adobe nearly seven years ago through its acquisition of TubeMogul, where he served as Chief Marketing and Strategy Officer. At Adobe, he has held leadership roles across several divisions, including Adobe Advertising, Adobe Analytics, and Adobe Sign. In 2022, Eadie relocated to Singapore to lead International Product Marketing for Adobe’s Digital Experience business. Most recently, he has been overseeing Digital Experience Strategy and Go-to-Market (GTM) for APAC and Japan.
“Keith Eadie is a transformational business leader with a track record of driving success across teams and delivering value to our customers. Under Keith’s leadership, I’m excited to see the APAC region continue to build on its strong growth trajectory”, said Frieder.
Eadie brings a blend of product and marketing innovation with significant business acumen, coupled with a passion for fostering collaboration and driving growth.
“As the digital economy continues to expand, and in the era of generative AI, business leaders across APAC are looking to deliver next-generation experiences for their customers. I’m excited for the opportunity to lead an exceptional team and to work with our customers and partners to empower them to drive experience-led growth”, Eadie said.
Eadie’s appointment signals Adobe’s commitment to strengthening its presence in the APAC region and underscores its focus on leveraging digital transformation to foster customer growth and innovation.