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Al Fardan Exchange and HUAWEI Mobile Services (HMS) agreed Memorandum of Understanding (MoU) during the world's largest tech and start-up event, GITEX GLOBAL 2023, hosted at the Dubai World Trade Centre, to kick off an exciting collaboration. Al Fardan Exchange will deploy the AlfaPay app on HUAWEI AppGallery as part of this agreement, enabling frictionless transactions and improving user experience.
The MoU was signed by Hasan Fardan Al Fardan, CEO of Al Fardan Exchange, and Peak Yin, Country Manager Huawei Consumer Business Group UAE, both representing their organizations with a shared vision of growth and success, as per zawya.
The introduction of Al Fardan Exchange's AlfaPay app on HUAWEI AppGallery will give customers simple access to AlfaPay's innovative financial solutions, assuring flawless transactions and increasing their experiences. Furthermore, the collaboration will allow HMS and AlfaPay to coordinate and execute collaborative marketing efforts. This initiative attempts to increase brand recognition and presence in the region.
Hasan Fardan Al Fardan, CEO of Al Fardan Exchange, expressed his enthusiasm for the partnership, saying, "This collaboration aligns with our vision to continually innovate and provide our customers with convenient and reliable financial solutions. Our collaboration with Huawei's technological prowess will enable us to expand our reach and serve a wider audience. Through the AlfaPay app, customers will enjoy a seamless experience, making their transactions even more effortless and secure."