Apparel Group Teams Up with Alinama Bank To Redefine the Retail Landscape


An intriguing relationship with Alinma Bank, the region's hub for creative, cutting-edge, Shariah-compliant banking and financial services, has been announced by Apparel Group, a dominant force in the fashion and leisure sector. Customers of Alinma Bank will now have the exceptional chance to redeem their loyalty points earned at all Apparel Group shop locations throughout the Kingdom of Saudi Arabia (with the exception of Adidas and R&B brands) thanks to this strategic agreement.

With the help of this creative effort, Alinma Bank customers in Saudi Arabia will have more convenience and adaptability when using their earned loyalty points to purchase products from the wide range of Apparel Group brands.

"We are proud to announce our strategic partnership with Alinma Bank, a collaboration that promises to redefine the retail landscape and bring enhanced value to our customers," said Mr. Neeraj Teckchandani, CEO of Apparel Group.

He continued, "In an era where customers expect more from their shopping experiences, we are responding with an innovative approach that combines retail and finance. This strategic alliance doesn't only enhance our customer engagement, but it also marks a pivotal shift in our business model, aligning our objectives closer to the needs of the market. We view this as a step towards transforming the future of retail loyalty programs in the Kingdom of Saudi Arabia.”

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