Apple gave a sneak peek of Apple The Exchange TRX, Malaysia's inaugural Apple Store. Positioned in Kuala Lumpur’s vibrant Tun Razak Exchange (TRX) central business district, this new store promises to bring Apple's enchantment to the country in unprecedented ways. Visitors will explore and purchase Apple’s cutting-edge products and services, receive outstanding assistance from well-informed staff, and participate in complimentary Apple sessions to maximize their device experiences.
“We live for moments when we can surprise and delight our customers, and we’re excited to do that in Malaysia with the opening of our first store in the country, Apple The Exchange TRX”, said Deirdre O’Brien, Apple’s Senior Vice President of Retail. “Being able to support and directly connect with a new community is always a special experience for our retail teams, and we can’t wait to welcome customers to this beautiful space designed for discovery, creativity, and shopping for the world’s most innovative products”.
Apple The Exchange TRX is set to become a dynamic educational center, providing customers with complimentary in-store sessions through Today at Apple. Led by Apple Creatives, these events will inspire attendees to unleash their creativity and master their devices. Topics will span from fundamental skills and practical tutorials to immersive iPhone photography and videography experiences, leveraging the store's stunning location.
Similar to all Apple locations, Apple The Exchange TRX operates entirely on renewable energy and maintains carbon neutrality. The store features an elegant design characterized by premium materials such as natural stone walls, polished stainless-steel columns, light terrazzo floors, and a timber ceiling.
Guests are encouraged to browse through the display tables and walkways nearby, where they can discover and purchase the new iPad Air with M2, the iPhone 15 series, and the latest Apple Watch lineup—all of which are Apple's pioneering carbon-neutral products. Apple Specialists eagerly look forward to engaging with the local community by offering personalized setup assistance, support for transitioning to iOS, and the Apple Trade-In program, allowing customers to receive credit towards a new device when they trade in their current one.