Global omnichannel media agency Assembly has appointed Jordan Heathfield as its Vice President of Connections and Brand Experience for the APAC region. In this newly created position, Heathfield will play a crucial role in blending creative and strategic media solutions to enhance brand performance for clients. His appointment underscores the Assembly's dedication to achieving transformative results for brands like Lenovo, Marina Bay Sands, and Nike. Based in Singapore, Heathfield will report to Richard Brosgill, CEO of Assembly APAC.
Heathfield brings more than 16 years of industry experience to Assembly, having thrived in strategic and client leadership positions across Asia before joining the agency. His notable achievements include the innovative Volkswagen ‘Deep Fake’ campaign in China, and he previously served as the global brand marketing lead at HP in California, where he drove branding and growth initiatives for HP’s gaming division.
Speaking about his appointment, Heathfield said, “I am thrilled to join Assembly during such a transformative phase. The opportunity to shape and expand Assembly’s capabilities in brand strategy, creativity, and cutting-edge media planning, is incredibly exciting. My ambition is to pioneer the agency of the future where tech, innovation and creativity converge to deliver solutions that exceed client expectations and redefine industry standards”.
Meanwhile, Brosgill commented, “We are delighted to welcome Jordan into our leadership team. This newly formed role is a testament to our commitment to deliver true brand performance, shaping connected consumer experiences that create real business impact. Jordan’s wealth of experience, unwavering passion, creativity, and innovation will undoubtedly propel our business and our clients forward. I’m excited for what’s to come”.