AW Rostamani Group (AWR Group) revealed a revamped brand identity for its real estate division AWR Properties, indicating a new chapter centered on intentional growth and marking the next stage in the evolution of one of the UAE's oldest real estate owners and operators.
Overseeing a portfolio that exceeds 6 million square feet across residential, commercial, and hospitality properties, AWR Properties has grown its portfolio by 20 percent over the past two years while enhancing its reputation for customer-focused property management, operational excellence, and long-term asset stewardship.
The updated identity showcases AWR Properties' ongoing transformation into a technology-driven, customer-centric real estate entity, in alignment with AWR Group's mission to Embrace Generation Next and its dedication to fostering sustainable value across generations.
At the heart of this strategy is a long-term ownership model aimed at improving current assets while also expanding the portfolio.
Supported by the heritage and reliability of AW Rostamani Group, AWR Properties adopts a long-term perspective on real estate, consistently enhancing its portfolio, customer satisfaction, and operational quality.
Currently, the firm oversees over 6 million square feet of residential, commercial, and hospitality properties, catering to more than 3,700 clients throughout the UAE while emphasizing quality, service, and sustainable development.
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Fareed Aljanahi, Chief Executive Officer of AWR Properties, says, “This brand evolution reflects far more than a visual change. It represents the direction of our business as we continue to transform how real estate is experienced, managed and sustained for the future. Over the past five years, we have significantly expanded our portfolio while strengthening our focus on customer experience, digital innovation and responsible asset management. As we enter our next growth chapter, our ambition is to continue creating communities and workplaces that deliver lasting value for residents, businesses and future generations, while remaining firmly aligned with AWR Group's purpose to 'Embrace Generation Next'”.
A fundamental aspect of AWR Properties' development has been its focus on digital convenience and self-service options. Currently, 98 percent of residential lease renewals are handled online, and the usage of the AWR Properties app by residents has also hit 98 percent, leading to a 122 percent rise in digital transactions compared to two years prior.
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The shift has greatly minimized paper processes while optimizing customer journeys, enhancing renewal experiences, and leading to increased resident satisfaction.
As a component of its long-term development strategy, AWR Properties is consistently broadening its portfolio and geographic presence, with intentions to grow beyond Dubai.
Among its future projects is Barsha - V8 Al Barsha, a unique boutique community featuring luxury villas in Al Barsha. Focused on privacy, smart-home living, and high-end modern design, the development provides a tailored lifestyle experience with Italian finishes, landscaped shared areas, wellness features, and thoughtfully designed community settings for discerning property owners.
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Sustainability is fundamentally integrated into AWR Properties' approach to long-term asset management. By investing in solar energy, enhancing energy and water efficiency, developing EV charging infrastructure, and implementing circular waste management practices, the company continually boosts the environmental performance of its portfolio while fostering more resilient communities prepared for the future for both residents and businesses.