Budget Saudi Arabia, a leading provider of car rental and leasing services including commercial vehicles in the Kingdom, has announced a formal three-year agreement to become an Official Partner of AlUla Moments Calendar of Events. The partnership officialized by Budget Saudi Arabia’s President & Group CEO, Fawaz Abdullah Danish, and Rami AlMoallim, Vice President of Destination Management and Marketing at the Royal Commission for AlUla (RCU), the partnership aims to make a significant step forward in the continuing growth and global promotion of AlUla as a premier destination.
This collaboration cements Budget Saudi Arabia’s involvement in all major events hosted at AlUla, particularly sports events such as the renowned Richard Mille AlUla Desert Polo, AlFursan Cup, AlUla Tour, AlUla Falcon Cup, and AlUla Camel Cup. These prestigious events, which highlight equestrian, and traditional cultural heritage sports, reinforce AlUla’s position as a regional hub for sports and cultural heritage. With Budget Saudi Arabia's extensive fleet and commitment to superior service, this partnership is poised to elevate the experience for participants and visitors, aligning with the broader objectives of Saudi Vision 2030.
Fawaz Abdullah Danish, President & Group CEO of Budget Saudi Arabia said, "We are honored to be a part of AlUla’s journey to becoming a leading global destination. This partnership aligns seamlessly with Saudi Vision 2030, emphasizing our commitment to contributing to the Kingdom’s economic diversification through tourism and sports. We look forward to fostering a long-lasting relationship with the Royal Commission for AlUla that will resonate for years".
Rami AlMoallim, Vice President of Destination Management and Marketing at RCU, said, “We are thrilled to announce our strategic partnership with Budget Saudi Arabia for the highly anticipated AlUla Moments Calendar of Events. This collaboration underscores our unwavering commitment to delivering an exceptional and seamless experience for our guests, as we introduce the largest fleet in Saudi Arabia to support AlUla’s world-class events.”
AlMoallim added, “By aligning with Budget Saudi Arabia, we are elevating the logistical capabilities of our events’ showcases, reinforcing our dedication to sharing AlUla’s rich cultural heritage and breathtaking landscapes with the world. Together, we are driving a new era of excellence in event management and guest experience”.
The collaboration supports RCU's development goals and improves the visitor experience by offering tailored mobility services. As AlUla emerges as a global tourism and cultural center, Budget Saudi Arabia's role in providing seamless transportation solutions will be key to accommodating the anticipated influx of visitors.