Cedar Hong Kong Appoints Mark Tjhung as Managing Director. Tjhung has been with the agency since its launch in 2015, holding roles including Editor, Content Director, and most recently, Managing Partner.
In his new role, he will manage the operations of the Hong Kong office, which includes handling its two primary accounts, Cathay and The Hong Kong Jockey Club. He will be accountable to Jessica Haigh, Global Managing Director, located in London.
The appointment comes after a series of senior leadership advancements during the last year aimed at reinforcing the agency’s framework and facilitating expansion. This encompasses the elevation of Louise Buxton to Business Director, Adam White to Content Director, and Jowie Chan to Head of Creative, as well as the hiring of Steve Ellul as Creative Director.
For the last decade at Cedar, Mark has consistently made a beneficial influence on our agency. He is an outstanding leader who reliably produces top-quality work while creating a space where everyone feels valued, acknowledged, and encouraged to succeed. His enthusiasm for what we provide to our clients, along with his faith in Cedar as an agency, is contagious.
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“I couldn’t be more thrilled to witness him embrace this upcoming chapter,” stated Haigh.
Tjhung stated, “I am truly privileged to guide our exceptionally skilled team, and I look forward to what lies ahead for Cedar. Currently, numerous brands are aiming to enhance their content and advance it further."
"We’ve been expanding our creative limits in various formats and channels, and with our new structure and outstanding senior leadership team, I believe we can keep leading the content dialogue," adds Mark.
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Cedar Hong Kong, established in 2015 as a branch of Cedar London, is affiliated with BBDO Asia Pacific. The agency creates content for clients such as Cathay, Cathay Cargo, GLSHK, The Hong Kong Jockey Club, Shangri-La, Lee Kum Kee, and Rosewood across digital, video, print, and social media.