C.P. Company, the renowned Italian fashion brand, has inaugurated its first flagship store in mainland China, located on the second floor of the luxury mall Reel at 1601 Nanjing Road, Shanghai. The store's design, featuring floor-to-ceiling windows and a honeycomb roof structure, reflects C.P. Company’s commitment to creating an immersive customer experience, embodying the brand's signature functional approach.
The flagship store opens with C.P. Company’s upcoming FW024 collection, marking a new chapter in the brand's history. This opening solidifies the brand's long-standing relationship with the Asian market and signifies the beginning of a significant expansion within China, aimed at connecting with a community deeply oriented towards the latest trends and innovations.
“The opening of the Shanghai store is an important milestone for the brand in its growth and development in China, but it will not be the only one”, said Lorenzo Osti, president of C.P. Company. “This year, C.P. Company will also land in Beijing, Shenzhen, Hangzhou, Changchun, and other key cities. We are confident in the long-term expansion of C.P. Company in China and look forward to seeing the brand grow even more there”.
C.P. Company has long been influenced by China’s manufacturing skills and rich cultural heritage. Osti’s numerous trips to China throughout his life have fueled a deep appreciation and attraction to the region, further driving the brand's expansion plans.