Crayon, a global leader in IT services and innovation, has announced the appointment of Kig Keat Yong as the new General Manager of Singapore. This appointment is effective immediately, following Yong's successful tenure as Sales Director for Crayon Singapore.
With over 20 years of experience in the technology industry, Yong has built a strong reputation in enterprise sales and digital transformation. He has held leadership positions at global technology giants like Microsoft, Google, and Salesforce, consistently delivering strategies to optimise IT investments and foster digital innovation. At Crayon, Yong has further distinguished himself as a visionary leader focused on customer success.
Commenting on his new role, Yong said, “I am honoured to lead Crayon Singapore during this dynamic period of growth. My priorities are clear: to strengthen relationships with our customers and partners, grow our channel business, and foster a people-first culture.”
Yong brings a vast range of expertise and skills to the role. Fluent in English, Malay, Chinese, and Cantonese, he is well-prepared to navigate the complexities of the Asia Pacific market. He holds advanced certifications in cloud infrastructure, including Google Cloud Platform Fundamentals and Reliable Google Cloud Infrastructure, and has earned distinction in the Microsoft-INSEAD Online Business Strategy and Financial Acumen program. His leadership style focuses on empowering teams and delivering meaningful solutions.
Yong’s appointment aligns seamlessly with Crayon’s mission to 'Optimise to Innovate', where cost optimization underpins business transformation.
Rhonda Robati, executive vice president of Crayon Asia Pacific, expressed confidence in Yong’s leadership, stating, “I’m thrilled to welcome Yong as general manager of Singapore. His extensive experience and partner-focused expertise make him the ideal leader to drive growth and partner success. His dedication to customer success and ability to inspire excellence are invaluable as we continue creating exceptional value for our customers and partners”.