Creatory, a B2B2C influencer platform under MoneyHero Limited, has partnered with The Club, HKT's loyalty program, to enhance Hong Kong's creator economy. This collaboration signifies a major achievement for Creatory as it grows its footprint in Hong Kong, leveraging its established relationship with The Club through MoneyHero Group. It allows Creatory to extend its influencer marketing solutions beyond finance into diverse sectors such as travel, wellness, experiences, loyalty, and lifestyle. Simultaneously, The Club gains access to Creatory's extensive network of content creators to promote its brands and products effectively.
Established in 2019, Creatory began as an affiliate marketing platform specifically designed to empower creators in the personal finance sector to monetize their influence. Since then, it has evolved into one of MoneyHero Group's leading brands. In 2023, Creatory achieved significant growth, generating US$13.7 million in revenue for the year and accounting for 17 percent of the Group's total revenue.
"We are excited to deepen our collaboration with The Club following its strategic partnership with MoneyHero in 2023. This collaboration extends Creatory's influencer marketing services to the wider Hong Kong community and unlocks new opportunities for our creators to monetize their influence. Over the past few years, Creatory has established itself as a trusted brand through strong partnerships with top-tier financial institutions. This strategic move allows us to bridge content creators with a wider array of brands, fostering collaboration and growth across new domains. We are excited to lead the way in shaping the future of influencer marketing and empowering creators to thrive," said Rohith Murthy, Chief Executive Officer of MoneyHero Group.
"At The Club, we partner with our merchants by providing captivating experiences to connect our Club Members. We are thrilled to join forces with Creatory and co-create impactful engagements through relevant target audiences with Creatory's social media expertise and our extensive network of lifestyle offerings. Through this collaboration, we aim to resonate better with our Club Members", said Monita Leung, Chief Executive Officer, Digital Ventures of HKT.
With its highly internet-savvy population, Hong Kong has become a fertile ground for brands harnessing influencer marketing to fuel their expansion. Recent studies reveal that content creators in Hong Kong experienced the second fastest growth in monthly recurring revenue worldwide. Moreover, over 57 percent of consumers in Hong Kong have made purchases based on endorsements from content creators, underscoring the dynamic creator economy in the region. Through its partnership with The Club, Creatory is strategically positioned to tap into new customer demographics and propel its business forward.