The Asia Pacific Tambuli Awards has appointed Mr. David Cruse Beal, Global Chief Marketing Officer of Jollibee Group, as the President of the 2025 Grand Executive Jury. In this capacity, he will lead the process of selecting the Grand Prix and Platinum award winners in the Brand Purpose and Corporate Purpose categories.
“As consumer expectations continue to evolve, the APAC Tambuli Awards celebrates brands that rise to the challenge, blending performance with genuine purpose. Now more than ever, it’s critical to honor those who create meaningful impact while driving success,” said Beal.
At Jollibee, Beal oversees the performance of 18 brands in 34 markets, including Jollibee, The Coffee Bean & Tea Leaf, and Smashburger. His leadership played a key role in Jollibee Foods Corporation earning recognition as one of the World’s Best Employers by Forbes in 2023.
Beal's global recognition includes being featured on Campaign Magazine’s 2024 Asia-Pacific Power List. He is also a passionate advocate for the arts, serving as a Board Member of the Allied Arts Foundation, and actively mentors both marketing professionals within his company and undergraduate students through the MarkProf program.