Manzoor Alam has been appointed as executive creative director (ECD) by Dentsu Creative India. He will answer to Joy Mohanty, Dentsu Creative India's chief creative officer for North.
According to the mandate, Alam will lead teams from the agency's Gurgaon branch working on brands including Honda Cars, Max Healthcare, Catch Spices, Royal Stag, 100 Pipers, Herbalife, Hamdard, and Carlsberg, to mention a few. According to the company, he will concentrate on fostering and expanding the agency's creative talent pool and turning it into a center for producing top-notch, cutting-edge, high-calibre work.
Alam's goal, demonstrating a strong focus on contemporary creativity, will be to foster a dynamic and forward-thinking creative culture that will enable the agency to create campaigns that have a profound impact on its clients, it was noted.
Over the course of his 20-year career, Alam has worked with companies including McCann and Rediffusion. His most recent position was at Lowe Lintas, where he significantly contributed to the advancement of creative brilliance for numerous companies. He helped make Google's flagship products, including Google Search, Google Photos, Google Assistant, Google My Business, and Google Voice, successful during his time there.
Alam also made important contributions to numerous other brands, including OLX, HP, Maruti Suzuki, and GoDaddy.
Speaking on the appointment, Mohanty said, “Manzoor's exceptional journey showcases a wealth of experience and an extensive portfolio of accomplishments with leading brands such as Google and OLX, as well as numerous start-ups and tech ventures. His unique ability to infuse his ideas with a strong sense of humanity has endeared him to brands across the spectrum. We are thrilled to have him on board and are certain that he will be instrumental in taking our goals of Modern Creativity to new heights.”