Dentsu has announced two senior appointments to enhance its Customer Experience Management (CXM) capabilities across Southeast Asia. Sanchit Mendiratta has been named Chief Growth Officer, SEA, alongside his new role as Managing Director, CXM, dentsu Singapore. Additionally, Trishe Goh has been promoted to Senior Director of Growth at Merkle.
“As Southeast Asia’s marketing landscape evolves amid technological advancements and shifting consumer desires, our clients need strong partners who can help them cut through the noise to get to the heart of their customers”, said Sanjay Bhasin, CEO, Dentsu, Southeast Asia.
Chun Yin Mak, President, CXM, Dentsu APAC, added, “As incomes and consumption rise across Southeast Asia, consumer demographics will diversify as the competition for their time and attention intensifies. This is where we can help brands win with agility, technology, data, and experience".
Dentsu reports that Merkle has shown consistent growth in Southeast Asia, expanding its team to over 180 professionals across Singapore, Indonesia, and Vietnam. The agency serves major clients including Toyota, Telkomsel, BPI, AIA, and Royal Brunei Air.
Mendiratta and Goh jointly said in a statement: “Our people-based marketing approach helps brands create a competitive advantage to thrive in the experience economy. We have local teams that keep a close pulse on the ground and bring a strong understanding of the dynamics of each market in shaping transformative experiences that work for the right audiences. But more importantly, our end-to-end integrated solutions seamlessly marries the best of creative, media, and CX to deliver winning strategies for our clients in an increasingly competitive consumer landscape. We look forward to helping more brands win in the era of Southeast Asia”.