DFI Retail Group announced Yoep Man to take up the role of Chief Executive Officer of 7-Eleven for South China, Hong Kong, Macau, and Singapore from today. He will be the head for setting the strategic direction and overseeing operations of the convenience retail business for these markets. He will join the Management Committee of the Group and help form the organization's leadership at the broader level.
With over 20 years of experience in the retail industry across the Asia Pacific, Yoep has a strong background in food and FMCG sectors. Prior to this role, he served as Managing Director of Food, Singapore, for DFI Retail Group, where he successfully led brands such as Giant, Cold Storage, CS Fresh, and Jason’s Deli. Under his leadership, these businesses achieved significant financial improvements, operational efficiencies, and strengthened market positioning despite challenging retail conditions.
Welcoming the appointment, Scott Price, DFI Retail Group's CEO said: "We are pleased to appoint Yoep as CEO of 7-Eleven for South China, Hong Kong, Macau, and Singapore. His deep understanding of the Asian retail landscape and proven ability to enhance customer experiences and drive innovation align perfectly with our customer-first approach. His expertise in digital transformation and operational excellence will be instrumental in evolving our convenience retail offerings to meet and exceed customer expectations in these markets”.
Yoep’s appointment comes as 7-Eleven experiences strong growth, particularly in the expanding ready-to-eat market. The brand is also accelerating its digital transformation to enhance customer convenience and engagement.
Expressing his enthusiasm, Yoep Man said, "I am excited to support 7-Eleven's growth and ambitions in the markets we serve. I look forward to working with our teams and partners to deliver greater convenience, value, and innovative experiences for our customers".
Yoep’s career includes key leadership roles in retail expansion and business growth. He has contributed to the success of Sam’s Club at Walmart China and played a pivotal role in expanding Dutch retailer SPAR into China, Indonesia, Thailand, and Mongolia.
With his extensive experience and strategic vision, Yoep is well-positioned to drive 7-Eleven’s continued success and innovation in the region.