Ekimetrics, a global leader in data science and AI-powered solutions, appointed Christina Cen as General Manager of Ekimetrics in China to drive growth, and operations in the region. Operational since the beginning of 2024, the Shanghai office opening is part of Ekimetrics’ strategic expansion in APAC, alongside the Hong Kong office that has been operational since 2015.
Christina brings nearly 20 years of experience in business strategy, marketing, sales, and digital transformation. Her extensive background includes roles at leading global professional service firms such as McKinsey, Bain, and Deloitte. She has also led strategy and innovation at McDonald’s and Cargill and served as the APAC Clients & Industries COO at Deloitte Asia-Pacific. Moreover, Christina successfully founded and grew a startup in China’s internet industry to become a market leader. In her new role, Christina Cen will focus on tailoring client strategies to meet the specific and fast-changing needs, trends, and regulations of the Chinese market. She will build and strengthen client relationships to drive growth opportunities and shape key partnerships for market development. Christina will also lead and inspire the Ekimetrics China team, fostering a culture of success and innovation.
“I am thrilled to have the opportunity to lead the venture of Ekimetrics in China. Since my years as Deloitte APAC Clients & Industries COO, I have witnessed the increasing demand for and the impact of solution-based consultative service and become a firm believer in it,” says Christina Cen, General Manager China, Ekimetrics, “Ekimetrics, as a global leader in data science and AI-powered solutions, can bring significant value to clients when combined with consultative services which I have been working on for the majority part of my career. I wish to leverage my hybrid experience in consulting, in-house, and startup to build an ecosystem to enhance our capabilities and offer the best value-creating services to our clients”.