On the final day of the Arabian Travel Market (ATM), Emirates signed two Memorandums of Understanding (MoUs) with the intention of promoting tourism in Bahrain and Zambia.
The airline will assist Bahrain in implementing its new four-year tourism strategy, which seeks to bring in 14.1 million visitors by 2026. With its Boeing 777, Emirates currently offers travellers comfortable itineraries on 21 weekly flights to Bahrain.
In addition to increasing awareness of the Kingdom as a quick weekend escape for visitors from Israel and the United Arab Emirates, Emirates and the Bahrain Tourism and Exhibition Authority will look at potential to improve the Kingdom's appeal in important markets including Japan, Korea, Spain, Hungary, and Poland.
Adnan Kazim, the chief commercial officer of Emirates, and Fatima Bint Jaffer Al Sairafi, minister of tourism and head of the Bahrain Tourism and Exhibitions Authority, signed the Memorandum of Understanding.
Together, Emirates and Zambia Tourism will look into ways to increase the number of visitors arriving in Zambia by utilising Emirates' extensive global network of 140 locations.
Through the partnership, the two parties will work together on important projects to promote Zambian experiences and raise the profile of the country within the Emirates network. To encourage foreign travellers to Zambia, advertising and marketing campaigns would also be taken into consideration.
Matongo Matamwandi, CEO of the Zambia Tourism Authority (ZTA), and Badr Abbas, Senior Vice President Commercial Operations for Africa at Emirates, signed the Memorandum of Understanding.