Epsilon, a Global advertising and marketing technology company has appointed industry-veteran Simrat Sawhney to its leadership team as VP of Sales and Client Growth, in Asia. Reporting to Regional CEO Alban Villani who oversees India, Southeast Asia, and Europe, Sawhney will be responsible for Epsilon’s commercial strategy, sales, and client partnerships across Asia, with a focus on India and Southeast Asia. Based in Singapore, Sawhney will oversee the development of Epsilon’s sales team in the Asia Pacific region as it solidifies itself as the leading technology partner for marketers seeking growth and customer loyalty.
“Simrat brings a wealth of experience, personal development coaching, and an energy that perfectly aligns with our ambitious goals”, said Villani.
“As we continue to tell the story of Epsilon around the world, we’re eager to bring on strong leaders such as Simrat to introduce our team and industry-leading capabilities to the market”.
Sawhney brings more than 15 years of commercial leadership in the Asia Pacific region and a proven track record of building billion-dollar businesses and driving transformative growth. Before joining Epsilon, she led ad sales for Global Gaming as the Head of Sales for the vertical’s Asia-Pacific Growth business at Meta. In that role, Sawhney was responsible for client partnerships, business development, and account management across Greater China, Southeast Asia, India, Japan, Korea, Australia, and New Zealand.
With more than 40 offices and 9,000 employees around the world, technology enables advertisers to harness the power of their first-party data and connect with consumers to drive performance. The company’s platform drives full-funnel growth from targeted programmatic advertising to onsite personalization and retail media fostering lasting relationships that unlock each brand’s full potential.
“Epsilon offers marketers the most comprehensive approach to marketing technology, and the company’s ability to connect data, insights, and identity across the entire customer journey is a game-changer”, said Sawhney
“I’m energized by the opportunity to contribute through a perfect blend of people and commercial leadership as I lead a talented team to drive growth for our clients and solidify Epsilon’s position as a market leader”. She added, “I understand the evolving needs of marketers throughout the customer lifecycle, from user acquisition and onsite personalization to retention and cross-platform measurement. I’ve consistently delivered results by maintaining a client-centric approach and leveraging targeted strategies, which aligns perfectly with Epsilon’s focus on personalized consumer journeys and measurable business outcomes”.
She founded and led Women APAC at Meta for five years, co-founded and served as Executive Chair of Connected Women Singapore, and worked on several DEI initiatives for the gaming industry. She has also partnered with external organizations such as UN Women, HeForShe and Female Founders, and educational institutions, delivering keynote addresses, and promoting STEM education and career opportunities for women in tech. Her education qualification includes graduation from Strathclyde Business School at the University of Strathclyde and the Lee Kong Chian School of Business at the Singapore Management University. Sawhney is a learner, dedicated to mental resilience and nonstop self-development.