HSBC has named Farah Farooq as Head of Communications for the Middle East, North Africa, and Türkiye (MENAT) region, effective 1 February 2025.
In this role, Farah will oversee the development and execution of HSBC’s communications strategy across the MENAT region, building on the bank’s strong legacy and presence while supporting the region’s ambitious economic transformation agendas.
Farah will help to position the MENAT region as a crucial driver of the bank’s internationalism, highlighting the region’s significance as a strategic economic, trading, and wealth hub bridging East and West.
Based in Dubai, Farah will report functionally to Jessica Lee, HSBC’s Interim Group Head of Communications, Businesses & Markets at HSBC, and to Selim Kervancı, Chief Executive Officer of HSBC MENAT, on an entity basis.
Farah brings more than 20 years’ experience across financial services. She is a seasoned leader with experience in building and enabling high performing teams. Farah has been with HSBC for 14 years, overseeing communications for business lines and markets across the Middle East and European regions. Most recently as Head of Communications for the UAE, Farah has helped shape and share the bank’s growth story.
Before joining HSBC, Farah established the financial communications practice at Weber Shandwick in the Middle East, where she led a talented team serving major government entities, financial services, multilateral banks, and investment agencies.