VIRTUE Asia, a creative agency, has appointed Amos Mak as its new associate creative director. This move is in line with the agency's strategy to enhance its creative strength and foster growth.
Mak joins from BBH Singapore, where he spent six years, most recently as a senior art director. His previous experience also includes creative roles at DDB Singapore and Geometry Singapore.
In his previous roles, he has worked with brands such as Samsung, Riot Games, Meta, Singtel, and UOB. Mak’s appointment follows VIRTUE Asia’s recent restructuring. The agency also recently promoted Lesley John as its chief executive officer. VIRTUE Asia partners with various global and regional brands, including Diageo, Toyota, and Shiseido.
Huiwen Tow, head of strategy at VIRTUE Asia, said, “Amos’ ability to blend cultural insight with innovative storytelling aligns with our mission to help brands become culturally relevant. His experience in branded entertainment and experience-led campaigns will be invaluable as we continue to expand our creative firepower across Asia. He’s also committed to nurturing the next generation of creative talent and has been active in mentoring young creatives in their careers. We’re beyond psyched he’s joined the VIRTUE Asia team”.
“I’ve always believed that the best work is born from culture – not imposed on it. That’s why I’m excited to join VIRTUE Asia, an agency that understands the power of cultural resonance and actively builds brands from within it. I look forward to collaborating with the incredible talent at VIRTUE Asia to create a new brand of culture-first creativity that doesn’t just get seen, but includes and involves individuals, communities, and fandoms”, Mak commented.