As it continues to embrace AI in spite of concerns about its ad-based revenue model, Google announced on that it was bolstering internet searches with even more generative AI.
Speaking at the company's annual developers event, CEO Sundar Pichai boasted that "decades of research" were coming to fruition with the new technology, announcing that Google's search engine would have a new AI mode.
The new AI mode of the search engine goes beyond the previously introduced AI Overviews, which show responses to inquiries from the company's generative AI capabilities above the conventional blue links to advertisements and websites.
"New AI mode is a total reimagining of search with more advanced reasoning," said Google chief executive Sundar Pichai, kicking off the tech giant's annual developers' conference in Silicon Valley.
The recently released AI mode, which is currently accessible in the US, was characterized by Google head of search Liz Reid as a potent tool with multi-modality, sophisticated reasoning, and the capacity for users to delve deeper into searches.
According to Pichai, Google has expanded to over 1.5 billion people across numerous nations since introducing Generative AI Overviews in search results at its developers conference a year ago.
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There are worries among analysts that the company's core revenue-generating advertisements may become less prevalent as Google search shifts from pages of "blue links" to summaries produced by artificial intelligence.