JCDecaux Abu Dhabi has appointed Imad Hechaime as its new Head of Sales. With over 18 years of experience in media agencies in Dubai, Hechaime will lead airport advertising sales, expand and diversify the company's portfolio, introduce innovative campaigns, and drive the evolution of outdoor media in the region.
Commenting on the appointment, JCDecaux Abu Dhabi’s Managing Director, Wissam Zaatar, said, “We are delighted to welcome Imad to the team. His passion for the industry and extensive media expertise make him the ideal choice as JCDecaux Abu Dhabi starts a new commercial chapter”.
Previously, Hechaime served as the Commercial Director at Telfaz11, a Saudi Arabia and UAE-based content production and creative agency, specialising in locally-relevant entertainment content from the Middle East.
At Telfaz11, he founded and led the agency’s commercial department, from hiring to leadership across both Saudi Arabia and the UAE. He not only oversaw all branded integrations and product placements within the agency’s content, as per agreed specifications and contractual agreements, but also built and maintained strong relationships with media agencies in Saudi and UAE to drive revenue and foster partnerships.
Hechaime also initiated the launch of merchandise for Telfaz11’s flagship IPs and contributed to outsourcing suppliers and developing the pricing strategy.
Echoing the excitement at JCDecaux Abu Dhabi, Hechaime commented on his appoinment, saying, “I am thrilled about this opportunity and eager to embark on this journey in a market with immense potential like Abu Dhabi, representing the world leader in OOH advertising JCDecaux”.
As Head of Sales, he aims to drive JCDecaux Abu Dhabi’s growth and innovation strategy, strengthening the company’s position as a leading outdoor advertising provider in the region.