The Infocomm Media Development Authority (IMDA) has introduced new Advanced Digital Solution categories aimed at enhancing the growth of SMEs in the retail and security sectors within the digital economy. These categories include Omnichannel Retail Management (OCRM) and Integrated Security Management (ISM), designed to accelerate scalability and development.
Over the course of one year, the pilot program will provide 100 SMEs with advanced digital solutions aimed at strengthening their digital capabilities, fostering digital transformation, and enhancing business resilience for growth in the digital economy. The Omnichannel Retail Management (OCRM) and Integrated Security Management (ISM) solutions are tailored for specific sectors, enabling SMEs to integrate and streamline various business functions, facilitating smoother operations and enabling comprehensive data analytics and insights.
Additionally, the solutions will undergo assessment to ensure their appropriateness for adoption by SMEs before they are expanded with support such as the Productivity Solutions Grant (PSG). This approach aims to extend the benefits of successfully piloted solutions, which IMDA will pre-approve for widespread adoption, benefiting a larger number of SMEs.
Leong Der Yao, assistant chief executive for sectoral transformation group at IMDA, said, “As SMEs grow their businesses and intensify their adoption of digital solutions, the need for seamless integration becomes an important consideration. The OCRM and ISM solutions, curated with shortlisted solution partners, are integral to the broader DEB strategy to empower SMEs to embrace integrated digital solutions. By leveraging these integrated solutions, SMEs are able to streamline operations, elevate their capabilities, and remain competitive in today’s rapidly evolving market landscapes”.
IMDA, in partnership with Enterprise Singapore (EnterpriseSG), has introduced the OCRM solution category. This initiative aids retailers in delivering a cohesive customer experience across multiple engagement points—whether physical retail outlets, e-marketplaces, or online channels. Simultaneously, it facilitates seamless integration across their operational backend, encompassing tasks like inventory management and customer relationship management.