IndiGo, India's leading airline, has partnered with Amadeus to offer travel sellers in India and globally access to its NDC content through the Amadeus Travel Platform. With plans to transport over 110 million passengers in 2024 and a substantial aircraft order book supporting its growth, IndiGo aims to enhance its competitive position by tapping into new markets and customer segments, leveraging Amadeus’ extensive reach, which covers 96 percent of NDC-ready travel sellers worldwide.
By leveraging Amadeus’ NDC capabilities and its seamless integration with Navitaire-powered IT systems, IndiGo can create dynamically priced, customized offers for customers, enhancing ancillary sales and optimizing the customer experience across all sales channels. The airline has already launched NDC booking and servicing in the UAE and Singapore, with plans to expand into additional markets soon.
Pieter Elbers, chief executive officer, IndiGo, said: “IndiGo celebrates its 18th anniversary this year and has introduced exciting new products, including IndiGoStretch and IndiGo BluChip. This is a part of our strategy, Towards New Heights and across New Frontiers, to address the evolving needs of travellers. This agreement with Amadeus will enable us to take our distribution strategy to the next level and provide travellers with our exciting new products on an even greater scale in India and around the world”.
Elbers added that Amadeus’ “deep integration into the ecosystem of travel sellers around the world (will allow) IndiGo to leverage IATA’s NDC and ONE Order visions while ensuring an exceptional travel experience for our customers”.
Decius Valmorbida, president, travel, Amadeus, said, “Amadeus is the world’s largest travel distribution platform and the largest provider of IT solutions to airlines, which puts us in a unique position to drive NDC forward. Our technology will enable the airline to easily tailor its offers using the latest merchandising capabilities, and efficiently present and distribute them in a way that enriches and enhances the shopping experience for both its passengers and travel sellers worldwide”.