Jaywing, a prominent agency specializing in data, creative, and performance marketing, is making a strategic expansion into Asia following a series of new contract signings. This move comes on the heels of enhanced partnerships with major clients, including casual footwear brand Crocs, the global end-to-end digital experience software Sitecore, and sportswear giant New Balance.
Jaywing is set to enhance its presence in Asia, concentrating on creative, digital media, SEO, and content services for clients across Malaysia, Singapore, Japan, Hong Kong, Taiwan, and Singapore. The firm has recruited local talent in Hong Kong to deliver tailored, strategic support to its expanding customer base in the region. This initiative is bolstered by the expertise of its creative and media specialists based in Sydney.
Speaking about the expansion, Tom Geekie, CEO of Jaywing, said, “This strategic move into Asia reinforces our commitment to delivering innovative, data-driven performance marketing and media solutions to empower brands to maximize the return on their investment. Asia has a highly developed eCommerce market and clients are looking for effective and innovative solutions to connect with consumers”.
He added, “In addition, customers in Asia have distinctly different buying journeys, expectations and shopping experiences, so it’s important to have specialists with that expertise on the ground. We have recruited locally in Hong Kong, and as we grow our customer base we intend to add more”.