Jaguar Land Rover (JLR) has appointed Garth Turnbull as managing director for its Asia Pacific region, as the brand aims to elevate modern luxury and client experiences across one of its most diverse and dynamic markets.
Turnbull moves into the role after nearly seven years as managing director of JLR Taiwan, where he drove brand performance, operational excellence, and the establishment of JLR Taiwan as a national sales company.
Under his leadership, the market saw continuous business growth, stronger brand equity, and enhanced customer experiences across all touchpoints.
In his new capacity, Turnbull will oversee the strategic and operation,al direction of JLR’s Asia Pacific markets; ensuring Range Rover, Defender, Discovery, and Jaguar each continue to tell their distinct stories.
In addition, he will reinforce JLR’s house of brands strategy across 15 markets, with a focus on growth, innovation, and luxury experiences.
Turnbull joined JLR in 2011, gaining experience as a regional business manager in Australia and later as commercial manager in the Asia Pacific Office, providing him with deep insights into regional market dynamics and importer-led business models.
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Before joining JLR, he was with Suzuki Australia and Heartland Motors.
“It’s a privilege to take on this role with JLR for the Asia Pacific Region, a region of incredible opportunity and complexity,” Turnbull said.
“As we navigate ongoing economic shifts and evolving definitions of luxury, our focus is clear: to deepen the emotional resonance of our brands with clients through curated modern luxury experiences. That means going beyond the product to create meaningful connections, foster trust and build long-term value for our clients and partners," he added.
His appointment comes as JLR appointed P.B. Balaji as its chief executive officer, effective November 2025.
Balaji will succeed Adrian Marden, who is retiring from the company after three years as CEO and 35 years with JLR.
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Balaji has been serving as the group chief financial officer of the Tata Motors Group since November 2017 and has over 32 years of experience in the automotive and consumer goods industries across finance and supply chain functions.