Jumeirah, a global leader in luxury hospitality and part of Dubai Holding, has appointed Thomas B. Meier as its new Chief Executive Officer. With a wealth of industry experience, Thomas has played a key role in steering Jumeirah through several significant milestones. He will now lead the brand into the next phase of sustainable growth under its Mission 2030 strategy.
As Chief Executive Officer, Thomas will spearhead Jumeirah’s bold plans to double its portfolio by 2030, focusing on international expansion and solidifying its position as a global leader in luxury hospitality. Under his leadership, Jumeirah aims to continue setting new standards for the industry, building on its strong legacy and reinforcing its commitment to deliver enriching guest experiences rooted in culture and connection.
Thomas, who served as Chief Operating Officer since October 2021 and most recently as Interim Chief Executive Officer, takes on the role during a pivotal time for the brand. During 2024, Thomas led milestone achievements, including Jumeirah’s entry into Africa with the launch of Jumeirah Thanda Island in Tanzania and Jumeirah Thanda Safari in South Africa as well as other upcoming launches, while also strengthening the leadership team with several senior appointments. With a distinguished career spanning several decades, Thomas has also led operations and global expansion for renowned brands, including Raffles.
Commenting on his appointment, Thomas B. Meier said: “Jumeirah has always set new benchmarks in luxury hospitality, consistently delivering extraordinary guest experiences. As we gear up for the opening of Jumeirah Marsa Al Arab and continue to expand into new markets, I am honoured to lead Jumeirah’s next chapter. With bold ambitions, Jumeirah will continue to innovate, staying ahead of industry trends and exceeding the ever-evolving expectations of the most discerning guests. Our vision is to establish Jumeirah as one of the foremost influential hospitality brands worldwide”.
As part of its global expansion strategy, Jumeirah has recently launched several high-profile properties, including two new iconic destinations in Africa, the Jumeirah Red Sea in Saudi Arabia, Jumeirah Marsa Al Arab in the UAE, and Jumeirah Le Richemond in Geneva, Switzerland. Currently, Jumeirah manages 30 properties across the Middle East, Africa, Europe, and Asia. The brand continues to seek opportunities for ownership and operations in key gateway cities and resort destinations worldwide, reinforcing its leadership position in the global luxury hospitality sector.