Kaspersky, a cybersecurity and digital privacy company, has announced the appointment of IT veteran Adrian Hia as its new Managing Director for Asia Pacific (APAC).
In his new role, Hia will be responsible for spearheading Kaspersky's expansion in key territories of the region, with a focus on the company's fast-growing enterprise cybersecurity segment. He will lead efforts to extend market footprint, expand channel reach, and drive new business growth.
With his extensive experience and knowledge of IT markets across Asia, Hia will also lead and manage the sales, marketing, and channel go-to-market strategy and execution in the region.
“Adrian brings over two decades of experience in international companies and the local IT industry in APAC, where he successfully grew businesses, achieving outstanding results. We trust that his in depth knowledge of both Asia-Pacific developed and emerging economies will help Kaspersky boost its business in the region, which is one of strategically important markets for the company. In his new role, Adrian will help Kaspersky identify new business opportunities and accelerate the B2B business momentum with a focus on the enterprise segment,” says Kirill Astrakhan, Executive Vice President for Corporate Business at Kaspersky.
Hia previously worked at Zscaler as the Senior Regional VP for the ASEAN & Greater China Region. He has also held positions in regional sales and channel for Sun Microsystems, Oracle, and VMware.
Hia said he is an an advocate of digital transformation and of harnessing the power of new technologies to enable business growth. "As cyberattacks constantly evolve and expand the victim pool, harming individuals, companies, and even critical infrastructure, I’m delighted to be part of the Kaspersky team and help it in its mission to bring on a safer future through its comprehensive and multi-awarded security solutions and services,” he added.
Hia has an Applied Science Bachelor's degree in Computer Engineering from Nanyang Technological University.