KC Global Media Asia, a leading regional entertainment hub, has announced a series of key leadership promotions aimed at strengthening strategic capabilities and driving revenue growth across the region. The promotions include Shirlene Wu as Vice President and General Manager for Taiwan & Greater China, Edith Goh as Vice President of Revenue and Head of Media and Sponsorship Sales, Bhuvnesh Kanwar as Vice President of Revenue and Head of FAST (Free Ad-Supported Streaming Television), and Bonnie Wiryani as Vice President of Revenue and Head of Content Sales.
These announcements come alongside the departure of Avani Bhanchawat, vice president and head of revenue, who has left the organization after a seven-year tenure. All new leaders will be reporting directly to George Chien, co-founder, CEO, and president of KC Global Media.
Shirlene will oversee the company’s strategic operations and content development, enhancing the organization’s presence across the region. She has been an integral part of the KC Global Media team for eight years and during her tenure, she has made significant contributions including collaborating with tourism boards and government agencies on various projects as well as establishing a dedicated advertising sales team for Taiwan.
Meanwhile, Edith will be responsible for developing and executing innovative media and sponsorship initiatives while identifying and cultivating new revenue streams. Having been with KC Global Media for more than five years, she secured major sponsorship deals with key partners including One Championship for The Apprentice Asia – One Championship Edition, Tourism Authority Of Thailand, and Tourism Malaysia, significantly contributing to the organization’s growth and success.
Bhuvnesh will drive revenue growth in the streaming sector and oversee monetization strategies across Indonesia, South Asia, the Middle East, and Africa. He will also work to establish advertising sales opportunities in Singapore, Indonesia, and the pan-regional market. During his six-year tenure at KC Global Media, Kanwar was instrumental in creating branded IPs like Ultimate Challenge and AXN All Stars for both streaming and traditional TV, in collaboration with the Ministry of Tourism and Creative Economy, Indonesia.
Bonnie Wiryani will oversee content sales in Asia and work to strengthen partnerships with key stakeholders in the Pacific Islands and Southeast Asia, excluding Indonesia. Her focus will be on maximizing opportunities in both traditional and emerging markets. Having been with KC Global Media for four years, Wiryani has expanded the channel portfolio with major clients like Tonton and Unifi TV in Malaysia, as well as MeWatch in Singapore. She has also spearheaded on-ground activations to boost brand awareness and successfully launched the company’s channels in new markets, including Mongolia and the Maldives.
Speaking on the leadership promotions, Chien said, “We are committed to fostering talent and building a strong leadership team and are thrilled to recognize these talented leaders for their hard work and dedication. We are confident they will excel in their new roles and continue to drive the company’s growth ambitions in this dynamic media landscape”.