Leo Burnett India, a key part of Publicis Groupe India, has announced significant changes to its senior creative leadership with the promotion of Vikram Pandey and Sachin Kamble from national creative directors to chief creative officers (CCO) for Leo Burnett, South Asia. Both Pandey and Kamble will continue reporting to Rajdeepak Das, chief creative officer for Publicis Groupe South Asia and chairman of Leo Burnett South Asia.
The duo's promotion reflects their pivotal role in Leo Burnett India’s journey of success, marked by numerous accolades at national and international platforms for their exceptional creative work. As the new CCOs, Pandey and Kamble will oversee the creative development of the agency across its offices in Mumbai, Delhi, and Bengaluru, aiming to further enhance its creative output and contribute to strategic initiatives.
Rajdeepak Das highlighted the importance of the promotion: “This is a significant moment for Leo Burnett. Sachin Kamble and Vikram Pandey have consistently worked alongside me to hone our creative talent, leading Leo Burnett to its current success. Their values align with Leo Burnett’s ethos, which focuses on people, purpose, and impactful work for our clients. I look forward to the magic they will create together as they lead Leo Burnett’s creative growth”.
Amitesh Rao, CEO of Leo Burnett South Asia, praised the promotion: “We strive to offer growth opportunities to our team, and Vikram and Sachin have demonstrated exceptional talent, making them deserving of this promotion. Their dedication to creative excellence sets them apart, and I’m thrilled to acknowledge their leadership as chief creative officers”.
Sachin Kamble expressed his excitement about the new role: “For the past decade, we’ve been fostering a creative culture, aiming to be the best in the world by prioritizing innovative work and nurturing young talent. At Leo Burnett, our focus is on our Humankind work ethos and creating ideas that impact a billion. I’m thrilled to take on this new role and fortunate to have an outstanding co-captain in Vikram for this journey”.
Vikram Pandey echoed Kamble's sentiments: “The past 3-4 years have been exceptional. We’ve achieved top honors at international awards, manage leading businesses and sought-after brands, and work with a talented team. We’re aligned to deliver on the promise of modern creativity, and I’m excited to lead from the front. Sachin and I share a strong partnership, making this next chapter particularly intriguing”.
Vikram Pandey has been with Leo Burnett for 16 years, starting as a junior copywriter and progressing to lead projects that redefine categories. His work includes launching Spotify in India, transforming Acko into a new-age insurance brand, and leading one of Leo Burnett’s most awarded campaigns, Airtel’s 175 Replayed.
Sachin Kamble has been with Leo Burnett for almost a decade, playing a vital role in the agency’s major campaigns, such as the Bajaj V campaign, which earned Leo Burnett India’s first effectiveness award at Cannes Lions.