Independent branding and design consultancy Lonsdale has promoted Christine Wiryakartika and Katrina Crescenzo to Associate Creative Directors at its Singapore studio.
These promotions acknowledge Wiryakartika (left) and Crescenzo's significant contributions to the creativity and growth of the Asia studio, completing the creative leadership team in Singapore. Both will report to Singapore's Executive Creative Director, Muriel Schildknecht, who will continue to lead creative development in the region and represent Lonsdale’s Asia strategy as the agency expands its global client base.
Wiryakartika joined Lonsdale Asia in 2021 as Senior Designer. Notably, Wiryakartika led the recent development of Clarins’ world class launch of the DS9 Serum in Duty Free, and the recent Asia-wide Glenfiddich immersive travel retail, she also leads the global brand guardianship of Unilever LUX and communications campaign for Ceradan by Hyphens Pharma.
Crescenzo joined the team as Senior Designer in 2019. Crescenzo led the identity and packaging design for multi-award-winning Vaseline Pro Derma Transition Body Lotion, as well as the international redesign of Watsons Naturals range and retail design projects for L’Oreal.
Lonsdale Asia is a multidisciplinary team of over 50 designers, strategists and production experts who work with consumer and retail brands to create impact and longevity across the region and on global campaigns for clients including Unilever, Heineken, L’Oréal, Clarins, Watsons and NTUC FairPrice.
Nadia Romanis, Managing Director of Lonsdale Asia, said: “Congratulations to Christine and Katrina on well-deserved promotions. These appointments recognise the continued growth we are experiencing in Asia and Lonsdale’s commitment to developing its talent from within. As we hit the ground running in 2025, I look forward to further enriching our offer and creating the most compelling brand experiences for our clients across the region, and globally in partnership with Lonsdale offices in Paris and New York”.