Southeast Asian womenswear brand Love, Bonito has opened its first retail store in the Philippines, marking a significant milestone in its regional expansion. The new 2,000-square-foot store is located in the bustling Greenbelt 3 Mall in Makati and was inaugurated with the support of representatives from Ayala Corporation.
This expansion comes on the heels of Love, Bonito’s recent rebranding and product assortment revamp in March, reflecting the brand’s evolving identity and commitment to its growing customer base.
“We know the malling culture is huge here in the Philippines, and we’re excited to finally put down our roots. We have received overwhelming support from the Filipina community, experiencing 90% year-on-year growth last year solely through online orders”! said Dione Song, CEO of Love, Bonito.
The Makati store is designed with customer convenience in mind, featuring an electronic fitting room queue system and wide, accessible aisles. Shoppers can explore Love, Bonito’s popular collections, including the Signatures, Staples, and a special summer capsule collection.
Originally launched as BonitoChico in 2006 and rebranded as Love, Bonito in 2010, the brand has steadily expanded its presence, now operating over 20 international stores. Recent openings include locations in Singapore and Hong Kong, as Love, Bonito continues to strengthen its footprint across Asia.