ME by Meliá Dubai, the iconic hotel designed by the late Dame Zaha Hadid, is excited to announce the appointment of Gyunay Alieva as its new Director of Sales and Marketing. With over 15 years of experience in luxury hospitality and a strong history of driving growth, Gyunay is set to strengthen the hotel’s market position with her innovative approach and strategic vision.
With a Bachelor’s and Master’s Degree in Public Relations, Gyunay’s journey began in 2009 as a Sales Executive at Miramar Al Aqah Beach Resort & Spa, followed by her role as Senior Sales Manager at Meydan Hotel & Bab Al Shams Desert Resort and Spa. Gyunay has excelled in diverse roles, including Business Development Manager at The First Group, and she was part of the preopening executive for Meraas, where she served as Sales Manager, consistently delivering exceptional results within her position. Prior to her role at ME by Meliá Dubai, Gyunay held the position of Global Director of Sales at Rixos Hotels, Accor ALL Inclusive Brand. In this role, she oversaw multiple properties and played a pivotal role in the successful preopening and launch of new projects across the UAE, Türkiye, Qatar, Saudi Arabia, Egypt, and Vietnam.
Here, she demonstrated remarkable expertise in launching new projects, managing financial structures, and building vital partnerships to ensure the operational success and financial viability of each venture. Her tenure at Rixos Premium Saadiyat Island & Club Prive and Rixos The Palm Dubai Hotel & Suites as Director of Sales saw operation growth with Gyunay's proven track record in revenue generation and team leadership, highlighted by achieving record-breaking revenues and exceeding annual budgets. Her creative approach has positioned the properties at the forefront of competitive markets, fostering relationships with key stakeholders, including Abu Dhabi and Dubai’s tourism boards and government organisations.
As the new Director of Sales and Marketing at ME by Meliá Dubai, Gyunay is focused on driving the hotel's strategic vision, enhancing its market positioning, and elevating its reputation as a premier luxury and lifestyle destination. Her responsibilities encompass leading a dynamic team in developing and executing innovative sales and marketing strategies, fostering key partnerships and collaborations, and ensuring exceptional guest experiences.
Gyunay aims to build on the ME by Meliá Dubai's reputation for style and sophistication, capitalizing on its architectural brilliance and cultural uniqueness to attract discerning travelers worldwide. Her focus is on achieving sustainable growth through customized initiatives that reinforce the hotel’s distinct brand identity while fostering a collaborative, results-oriented team culture.