AVOW has appointed Melissa Bohlsen as its new Chief Marketing Officer (CMO). In her new role, Bohlsen will oversee the development of AVOW's marketing team in India and globally. She will be responsible for directing all aspects of go-to-market strategies, communications, events, branding, and digital initiatives aimed at establishing AVOW as a prominent name in the mobile OEM marketing ecosystem across India and other regions. Bohlsen brings more than 15 years of experience, emphasizing global mobile marketing growth strategies in crucial markets like INSEA, Japan, USA and China.
Ashwin Shekhar, co-founder and Chief Revenue Officer (CRO) at AVOW, expressed enthusiasm about Melissa Bohlsen joining the C-suite, marking a significant milestone for AVOW as they prepare for their next phase. He praised Bohlsen's exceptional expertise in mobile marketing, highlighting her leadership skills as instrumental in empowering AVOW to revolutionize the mobile OEM market in India and other global markets. Shekhar is confident that with Bohlsen's leadership, AVOW will sustain its growth momentum and establish new industry benchmarks.
Before joining AVOW, Bohlsen served as the Vice President of Marketing at Adjust, where she oversaw a global marketing team of over 50 professionals. Prior to Adjust, she played a pivotal role in shaping marketing strategies at Boston Consulting Group's Digital Ventures in Germany.
Melissa Bohlsen conveyed her admiration for AVOW's approach in mobile advertising, expressing excitement to join their journey. She highlighted AVOW's growth mindset, innovation focus, and dedication to customers, making it an incredibly thrilling endeavor to be a part of. Bohlsen emphasized the increasing interest among Indian companies in mobile OEM advertising across sectors like finance, health, edutech, gaming and m-commerce. She aims to enhance AVOW's position as the most attractive and profitable advertising alternative to conventional play stores, making it a priority on her agenda.