Snehi Jha has been named the head of Mindshare Fulcrum, South Asia, by Mindshare. Jha is ready to take Mindshare Fulcrum into a new era of "Good Growth" thanks to her considerable experience in strategic marketing, digital transformation, and brand building across a variety of industries.
Her experience in product development, digital transformation, and brand creation spans over 22 years. Her background includes work in the media, finance, and FMCG sectors. Jha's professional journey began in 2002 at Mindshare Fulcrum, where she oversaw strategic media planning for the skin care and dental care industries. She rejoins the company to lead strategic initiatives, marking her return to Mindshare as a homecoming.
Jha most recently served on the Meta India management group. Jha played a crucial part in creating and carrying out the sales strategy for the Indian market during her time there, which began in 2013. She oversaw initiatives in product development, client solutions, and ad product monetization growth. Jha oversaw the development of WhatsApp Business Solutions in APAC and was in charge of developing product growth strategy for Meta's Ads Portfolio and WhatsApp. She had marketing executive positions at ICICI Prudential AMC and HSBC Bank before joining Meta.
Amin Lakhani, chief executive officer - South Asia Mindshare, said, "I am delighted to welcome Snehi as Head of Mindshare Fulcrum. Snehi's vast experience and exposure to Platforms, Brand and Media make her the ideal leader. I am confident in her deep industry knowledge and her passion for innovation and DEI which will undoubtedly accelerate good growth and deliver exceptional value to our esteemed client Unilever."