Minor Hotels, a leading name in global hospitality, is excited to announce Richard Beh as the new Vice President Commercial – Asia, effective April 1st. In this role, Richard will report to Puneet Dhawan, Head of Asia, and Ian Di Tullio, Chief Commercial Officer, from the group's headquarters in Bangkok, Thailand. Before joining Minor Hotels, Richard served as the Global Vice President, Hotel Chains at Trip.com, a major international travel service provider.
In his role at Minor Hotels, Richard will lead the regional strategy encompassing sales, marketing, e-commerce, revenue management, and distribution for the company’s brands in Asia, which include Anantara, Avani, Oaks, Tivoli, NH, and NH Collection. He will provide strategic direction to sales and marketing teams at the hotels and work closely with the Global Sales Organization to enhance business outcomes at Minor Hotels’ properties across Asia.
Richard's career achieved a notable milestone in 2006 when he joined Marriott International as the Director of Sales & Marketing at the Renaissance Melaka Hotel. He quickly advanced, taking on the role of Area Director of Sales & Marketing (China) for The Ritz-Carlton in 2014. Subsequently, as Vice President of Sales and Distribution at the Shangri-La Group, he utilized his expertise in luxury hospitality to enhance revenue strategies and elevate customer engagement across the company’s high-end properties. A Malaysian citizen, Richard speaks five languages and holds a bachelor's degree in marketing from Sunway University and a master's degree in business administration from HELP University, both in Malaysia.