Major fast-food brand Mom’s Touch has finalized a master franchise deal with Singapore’s FairPrice Group to launch 25 locations over the next decade in the city-state, with two more establishments planned to open later this year.
Mom’s Touch announced that the agreement entailed the Korean company acquiring halal certification for the Singapore market.
Mom’s Touch stated that the initiative will involve obtaining further halal certifications necessary for accessing consumer markets throughout Southeast Asia and the Middle East.
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According to the agreement, Mom’s Touch will grant brand operation rights and share menu and restaurant management expertise, whereas FairPrice will handle restaurant development and local marketing plans.
The inaugural Mom’s Touch restaurant in Singapore is set to launch on August 14 along South Bridge Road in the CBD. Situated close to Chinatown, this region is recognized for its cultural and ethnic variety.
Mom’s Touch states that FairPrice currently operates 80 dining establishments throughout Singapore, which include food courts, hawker centers, and cafes.
Mom’s Touch announced its intention to open a new restaurant at a local hawker center, which are popular dining spots in Singapore that host various food vendors.
Mom’s Touch anticipates that FairPrice’s presence in Thailand’s food market will assist the Korean firm in expanding into the neighboring Southeast Asian nation as well.
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“Singapore is a market with diverse races and food cultures where acceptance of new brands and menus is high. The country is a strategic hub connecting Southeast Asian markets as well as the region’s global tourism and business centers.”
Mom’s Touch is currently active in six nations, including Japan, where it is expanding the most internationally. The firm intends to raise its restaurant total in Japan from five to 16 this year and grow its worldwide store count to 100 by the end of next year and 220 by the year after.
Major fast food chain Mom's Touch announced that it will launch 11 restaurants in Tokyo by year-end, increasing its presence in Japan’s Kanto area to 16 locations. The firm also stated its goal is to expand that figure to 100 eateries across the country by the conclusion of next year.
At present, Mom's Touch, which launched its inaugural Japanese restaurant in the Shibuya area in 2024, runs four company-operated restaurants and one franchised outlet in the nation.
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To facilitate its franchise growth, Mom's Touch named Shoichi Nakamura as the CEO of its Japanese subsidiary in April. Next month, the firm will launch a new eatery in Tokyo's Shinjuku area focused on training franchise owners. The subsidiary's office will move from Shibuya to Shinjuku in September, establishing the area as the center of its operations in Japan.
In line with its growth strategy, the company organized a business showcase this month in Harajuku, Tokyo, to introduce the Korean brand to key Japanese retail and distribution firms while seeking potential franchisees, attracting 24 representatives from regional companies.
Franchise authority and I.Fujita International CEO Ichiro Fujita was present at the showcase. Delegates from firms like JR Central Retailing Plus, which manages Starbucks outlets, leading travel agency H.I.S., and WDI Japan also showed interest in the Korean brand.