OSN, a regional entertainment firm, has partnered with Mintroute, a Middle East and North Africa-based e-voucher distribution network, to broaden the appeal of its streaming app, OSN+.
OSN will be able to access Mintroute's network of more than 250,000 merchants across MENA thanks to the agreement, which includes Virgin Megastores in Bahrain and Kuwait, Sadad and Zain Cash in Iraq and Jordan, and Smartbuy in Jordan.
Customers can purchase OSN+ subscriptions from these retailers using an electronic code that is sent to them via email, text message, or electronic receipt.
“This alliance will enable us to reach and increase awareness of our service offering through Mintroute’s impressive network of retailers providing more people with access to our leading entertainment platform,” said Ryan Restell, vice president of growth and strategy for OSN+.
Last year, Mintroute and TikTok collaborated to enable users to buy digital certificates at 50,000 retail locations in Saudi Arabia, including STC, Jarir Bookstore, and Virgin Megastore. These vouchers could then be redeemed on TikTok in place of credit cards.
“As a leading electronic voucher distribution platform with an unrivaled network of retailers in the region, we are excited to partner with OSN to provide our clients access to a comprehensive entertainment experience,” said Samar Mushainesh, chief commercial officer at Mintroute.