Perceptive, a leading customer insights agency in Australasia, has announced a strategic partnership with Qualtrics to enhance its expertise in customer and brand experience management. The collaboration will allow Perceptive to standardise its programs using Qualtrics’ advanced experience management platform, offering clients enhanced tools and insights into market trends, customer behaviour, and brand performance.
By integrating Qualtrics’ market research technologies, Perceptive’s clients will gain direct access to advanced data and expertise to drive strategic decision-making. The partnership also sees Perceptive joining the global Qualtrics Partner Network, expanding its ability to deliver comprehensive support for customer and brand experience programs. This end-to-end solution will be backed by expert consulting services, allowing Perceptive to provide greater value and efficiency to its over 150 clients.
Dan Shaw, managing director of Perceptive, expressed optimism about the partnership, stating, “Our collaboration with Qualtrics has generated significant excitement among our clients. It will elevate our capabilities, enabling us to deliver greater innovation and efficiency across our business”.
Zoe Nicholson, head of ecosystems for Asia Pacific and Japan at Qualtrics, highlighted the value of the partnership, saying, “Qualtrics is at the heart of the experience management ecosystem. Our partnership with Perceptive allows organisations to unlock substantial value and drive impactful innovation through experience management”.
This strategic move positions Perceptive to deliver even more comprehensive solutions and solidifies its role as a key player in the experience management space across the region.