Publicis Groupe Hong Kong has strengthened its creative leadership with the appointment of João Braga as global executive creative director, bringing his vast global experience and award-winning track record to the team.
In his new role, Braga will collaborate closely with Christopher Lee, Chief Creative Officer at Publicis Groupe Hong Kong, and report to Tom Kao, CEO of Publicis Groupe Hong Kong. With two decades of experience across four continents, Braga will enhance the creativity of Publicis Groupe Hong Kong’s diverse teams and global client portfolio.
Originally from Brazil, Braga has built a distinguished career across São Paulo, Lisbon, Singapore, Bangkok, and Sydney, skilfully navigating local market nuances and creating work celebrated over 300 times at prestigious global awards, including Cannes Lions, One Show, D&AD, and the Effies.
Commenting on the appointment, Kao said, “Over the past two years, Publicis Groupe Hong Kong has enjoyed incredible momentum. Now is the perfect time to elevate our team and keep driving results for our clients through world-class creativity. With Joao’s ability to bring different backgrounds, skills, and perspectives into the room to create unexpected business solutions and Chris’ infectious energy and passion for ideas, Publicis Groupe Hong Kong will continue to be an unstoppable creative force in our region”.
Lee added, “Joao and I share the same vision to elevate the work here in Hong Kong so that it will be noticed on a global stage. With his experience and pedigree, we’ll create an environment that nurtures our teams to continue creating big ideas that can burst into popular culture. I can’t wait to show the world what we are capable of”.
As part of this appointment, Braga will relocate to Hong Kong after spending three years as National Chief Creative Officer at Wunderman Thompson Australia, where he oversaw three offices. Previously, he spent six years in Southeast Asia, leading a diverse client portfolio across six markets.
Speaking on his appointment, Braga said, “There’s a real sense of opportunity, ambition, and optimism here at Publicis Groupe Hong Kong, and those ingredients combined make an incredible magnet. Tom and Chris have been doing a stellar job, so my remit is to build upon the already strong culture and impressive set of capabilities to help them shape a world-class playground for creativity and innovation out of Hong Kong. For me, this was also the perfect opportunity to partner with some amazing brands and do work that drives fame and impact at a global scale”.