PulseAI Research, a consumer intelligence and market research platform driven by AI, has revealed its strategic expansion into the United Arab Emirates, signaling the next step in the company’s global development as it enhances its AI-driven consumer intelligence abilities throughout the Middle East.
In line with its regional growth strategy, the company has designated Chirag Desai as strategic advisor for its Dubai location.
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Located in Dubai, Chirag will assist PulseAI Research in fostering strategic alliances, promoting business growth initiatives, and expanding throughout the UAE and the broader GCC area.
Chirag has numerous years of expertise in consumer goods, retail, and business transformation in India and the Middle East. A previous executive at Unilever, he has driven market growth, business development, and go-to-market initiatives in emerging markets. He is acknowledged for his knowledge in consumer behavior, business strategy and brand development throughout the GCC area.
“What excites us about the Middle East market is the growing demand for faster, more agile, and data-led consumer intelligence systems,” says Swagat Sarangi, Co-Founder of PulseAI Research.
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“The UAE is emerging as a strong hub for innovation and AI adoption, making it an important market for our next phase of growth. We look forward to partnering with brands across the region through AI-powered, real-time consumer intelligence.”
The growth coincides with the UAE intensifying its emphasis on artificial intelligence and digital transformation.
The nation has progressively established itself as an international center for innovation, business transformation, and AI-driven governance efforts.
Established by Swagata Sarangi and Siddhartha Nangia, PulseAI Research emphasizes real-time consumer intelligence through behavioral analytics, AI-generated insights, and live commerce signals derived from over 30 million engaged consumers within the Smytten ecosystem.
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The expansion in the UAE is anticipated to assist the company in enhancing collaborations with businesses in FMCG, retail, beauty, lifestyle, and new consumer segments within the Middle East market.
PulseAI Research has recently named Shishir Varma to guide the company's forthcoming stage of business expansion.
PulseAI Research is solidifying its presence in the Middle East by appointing Shishir Varma as CEO, bringing Chirag Desai onto its advisory board, and expanding into the UAE, all while globally scaling its AI-driven consumer intelligence platform.