Samsung Display announced that it is the sole supplier of four OLED displays for the new Ferrari Luce, emphasizing the increasing importance of OLED technology in high-end automotive interiors.
The Ferrari Luce, revealed at Ferrari’s World Premiere event in Italy, showcases three digital display areas in the cabin: a driver’s instrumentation, a central control interface, and a rear passenger control panel.
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Samsung Display offers OLED screens in sizes of 12.9 inches, 12 inches, 10.1 inches, and 6.3 inches. The focal point is the driver’s binnacle, which Samsung Display claims is the first multilayered OLED display structure in the industry. The system merges 12.9-inch and 12-inch OLED displays to provide enhanced visual depth and a more analogue-style driving experience.
The lower 12-inch panel shows background images and gauge indicators, while the upper 12.9-inch panel features three circular cutouts that reveal the display beneath. Surrounding the openings, the top display reveals torque-shift indicators, pop-up notifications, and tell-tales.
Physical mechanical hands operate in the area between the two panels, fostering what the company termed a more spatial and intuitive engagement than traditional flat digital screens.
Samsung Display announced that its proprietary Hole in Active Area (HIAA) technology enabled the design. Although smartphone camera openings are usually under 5 millimeters in diameter, the aperture in the Ferrari Luce binnacle is approximately 100 millimeters.
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The firm stated it utilized cutting-edge Thin Film Encapsulation technology to shield OLED materials at the cut edges from moisture and air, while enhancing signal transmission around the large openings to avoid distortion and ensure consistent image quality.
Samsung Display announced that it has gained HIAA proficiency since launching the industry's first hole-display design in 2019 and currently possesses over 500 associated patents.
The same technology was utilized in the 10.1-inch OLED display of the central control panel, which features rotating mechanical hands for functionalities like a clock and stopwatch. A 6.3-inch OLED screen built into the rear passenger control panel enables passengers to view driving data and modify climate controls.
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“Samsung Display was able to fully support the Ferrari Luce’s design philosophy of seamless software and hardware integration,” says Ernesto Lasalandra, Ferrari’s chief research and development officer.
Lee Joo-hyung, executive vice president and head of Samsung Display’s Mobile Display Business, says, “The Ferrari Luce is a milestone car that demonstrates OLED’s technological advantages in enabling virtually any design while bringing together Samsung Display’s longstanding expertise.”